LM: Prices for the NA-V8 start at $250,000. That said, there are some limitations: The Twisted ethos is to do things that are functional as much as fashionable, so chrome wraps and overly crazy body kits are firmly off the list. I didn’t want to nickel and dime clients on paint colours or stitch patterns a large element of what we do is tailoring the vehicle around the individual. That’s a major part of the experience, and so most of the customisation is included in the base price. LM: Can buyers customise the vehicle, and will there be any limits to their imagination? TM: Yes, each vehicle can absolutely be customised. The experience is entirely concierge, from initial deposit to delivery. By 2021, I’m hoping to have a showroom on the West Coast too, so that we are reasonably accessible for clients across the US.Īt present, each build takes six months to complete, start to finish. LM: Where will the NA-V8 be built, and how long will each car take to make? TM: At the moment, we’re building the NA-V8 at our facility in South Boston, Virginia, but in the near future we will have both retail and build space in Austin, Texas. I wanted to make sure our demonstrator vehicles were completely ready and we were finished with the countless hours of R&D we needed to do before truly announcing the product and its specs. Until our recent announcement, we haven’t been that aggressive with marketing my ethos is to build first and talk later. Twisted already had a minor international following with die-hard fans becoming some of our first US clients. LM: What has the response been like since Twisted arrived across the Atlantic, as it’s traditionally been a very British brand? TM: The response has been incredibly positive. It just so happened he was looking for someone to help take Twisted truly international, so really it was the perfect fit for both of us. I had originally met Charles Fawcett (Founder of Twisted UK) at the Goodwood Festival of Speed a few years before that, and had admired his passion for both the product and his brand. I joined Twisted in August 2019, having recently moved back to Yorkshire from the south of England, where I had spent three years growing and running a business specialising in the export of Defenders to the United States. Luxurious Magazine: What are your career highlights to date, and when did you join Twisted Automotive? Tom Maxwell: I’m relatively early in my career I ran my own marketing business alongside completing my degree and have been lucky enough to hold management positions in various industries since then. We caught up with Tom Maxwell, CEO of Twisted North America, to find out about the latest launch of the NA-V8 line-up. And because it lacks old age and general mechanical crotchetiness, it also won't leave you stranded when it arbitrarily refuses to start up one day.Based in North Yorkshire, Twisted Automotive expanded into the US market towards the end of last year. A contemporary interpretation of a truck that dates back to at least the '90s, it's pleasantly contradicted with a high-quality interior and all of today's creature comforts. If character is a currency, then the NA-V8 90 is wealthy with it. But it doesn't drive like a modern car, either. It doesn't drive like a crappy old truck someone pulled out of a bog two months ago. Not one aspect of it feels like it's too modern or incongruent compared to the rest of it. It certainly feels like a sum of all of its parts. Each time that you remember how much power is on tap beneath your right foot is a blessing.Īs a cohesive package, the Twisted NA-V8 90 is a pretty good one. As a commuter, the NA-V8 90 putters along quietly and agreeably, handling roundabouts, sitting in traffic, and waiting at red lights as well as any luxury SUV. It often indicates a user profile.īut as for the slower, around-town stuff? It does that perfectly, too. Account icon An icon in the shape of a person's head and shoulders.
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